Business School for Artists: A Creative Approach to Business Planning

The workshop programme at MGLC – Švicarija encompassed addressing business as a creative practice, being a step ahead of others, taking into account resources, time and costs, analysis of profitability, business plan as a narrative aid, as well as conclusion and questions.

The workshop was led on 6 July 2019 by Amy Whitaker, Assistant Professor at New York University. She completed her postgraduate studies in Management at Yale School of Management and postgraduate studies in Painting at the Slade School of Fine Art. She is the author of the books Museum Legs (2009) and Art of Thinking (2016).

Photo: Urška Boljkovac. Archive: MGLC.